"My contention then, is that since the time of the French Revolution and in fact earlier, an over-quantified politics is divided between a conservative politics of the One and a progressive politics of the Many. Yet both are equally modern and at times it can be the Left that argues for a politics of the One and the Right that argues for a politics of the Many. Indeed, one could say that twentieth-century politics has involved just this reversal, with politics split between state socialist advocacy on the one hand, often in the name of science and technology and atheism, and so-called ‘conservative’ advocacy of a market-dominated individualism on the other, perhaps obviating the need for the political function altogether.
The association of this mode of being ‘right-wing’ with religion and social conservatism is often adventitious – an attempt to disguise substantive modernism with a traditionalist gloss, or more specifically to conceal the marketization of culture and the kitsch-aestheticization of the market with an apparent adulation of tradition. Yet in reality every tradition, including sexual, family, local and natural ones, are overridden by the market-processes which the modern right encourages. Increasingly, even the Disney-fied sentimentalization of culture gets recast in more pluralistic terms, as the liberal advocacy of free choice on the one hand and of the technocratic rearrangement of nature on the other are evermore fused together in the joint interests of market profit and state control. The virtual ‘computer-game’ evermore invades the real."