"One of the interesting aspects of this story is that it’s an example of technological saturation having the opposite effect on culture as what was promised last century. More and better technology, particularly the social networking kinds of tech that so intimately penetrate our daily lives, were supposed to, at a minimum, make us feel less lonely and give us more and better leisure time. The results have been the opposite. We’ve never been lonelier. And never before have the most intimate parts of our lives been so thoroughly measured, recorded, and curated for profit.
As Columbia professor Jonathan Crary writes in his book 24/7, the most cutting-edge global corporations depend in large part on how many “eyeballs” they can “engage and control.” We’re now living in what he calls an “attention economy” in which corporations vie for the most efficient modes of quantification, prediction, and control of our moment-to-moment whims. This process is constant and unrelenting. “Of course, there are breaks,” Crary writes, “but they are not intervals in which any kind of counter-projects or streams of thought can be nurtured and sustained. As the opportunity for electronic transactions of all kinds becomes omnipresent, there is no vestige what used to be everyday life beyond the reach of corporate intrusion. An attention economy dissolves the separation between the personal and the professional, between entertainment and information, all overridden by a compulsory functionality of communication that is inherently and inescapably 24/7.”