"Far from trying to preserve society against the unintended consequences of the operations of markets, as democratic liberalism sought to do, neoliberal doctrine instead set out actively to dismantle those aspects of society which might resist the purportedly inexorable logic of “catallactics,” and to reshape it in the market’s image. For neoliberals, freedom and the market would be treated as identical. Their rallying cry was to remove the foundation of liberty from natural rights or tradition, and reposition it upon an entirely novel theory concerning what a market was, or should be. They could not acknowledge individual natural rights, because they sought to tutor the masses to become the agent the market would be most likely to deem successful. The market no longer gave you what you wanted; you had to capitulate to what the market wanted. All areas of life could be better configured to behave as if they were more market-like. Gary Becker, for example, a member of the Mont Pèlerin Society, proposed a market-based approach to allow for a socially optimal level of crime, and advocated a revolutionary extension of marginal calculus to include the “shadow costs” and benefits associated with “children, prestige or esteem, health, altruism, envy, and pleasure of the senses.” Becker even proposed an economic model of the “dating market,” one consequence of which was the proposition that polygamy for successful, wealthy men could be politically rationalized. And voilà! The Sunday New York Times produced an article saying just that, as if it were real news. Classical liberals like Mill or Michael Oakeshott would be spinning in their graves.11"
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